Census 2020

The strategy involved a creative approach that was unscripted, raw and non-political. To improve survey participation, it was imperative that the messaging was authentically communicated from real members of the community who shared personal thoughts on why representation was so crucial. In partnership with the City of Atlanta and the Office of Mayor Keisha Lance Bottoms, a series of 6 testimonial videos and sponsored social media ads were produced and distributed on heavy rotation. The objective was to target residents of various local communities and encourage action before the Census deadline, bringing the topic of economic disparity at the forefront of conversation to truly make ATL Count.